When I think of a logistics company, I think about getting from point A to point B. Coming from an I.T. background, I thought of using Dijkstra's algorithm as my main inspiration for this task. Dijkstra's algorithm is about finding the shortest path from one node to another hence an abstraction of connected circles.
Mercury Logistics is also about operating in a sustainable and environmental manner. I thought that it'd be fitting to use kraft papers for their corporate report.